Norwich City players have agreed to donate a percentage of their wages to help support people affected by the coronavirus outbreak.
Head Coach Daniel Farke as well as the club's owners and directors have also contributed to the fund which amounts to over £200,000.
The money will initially be used to buy and distribute food and other essentials to those in need in Norfolk.
These packages will be assembled by a team of volunteers at Carrow Road and then sent out using the club's Community Sports Foundation minibuses.
Over the coming weeks, funds will be also be released to some local charities and organisations who are struggling to survive.
“There are clearly a lot of complexities and discussions happening at this time, but right now this absolutely is the best thing we can do for our community," captain Grant Hanley said.
“As a group of players, we wanted to stand up and do our bit. The lads have heard at first-hand stories and challenges that some of our supporters are currently facing. We need to make sure we’re reaching out and helping those who have been hit hard and are struggling at this time.
“It’s clear the club are doing everything possible to help both staff, fans and the wider community at this challenging time, and we want to make sure we’re also contributing.”