Watch the video above for more details on the incident from ITV News Anglia reporter Kate Prout
Investigations are continuing after a woman died after getting into difficulties at Waxham near Great Yarmouth on Sunday evening.
Lifeboats, coastguards and The air ambulance were called to Waxham beach just after 5pm to reports of multiple people in trouble off the beach. Two boys managed to get to safety. The woman, who was in her 30s, was rescued by the Sea Palling Lifeboat but was pronounced dead on arrival at hospital
When we got there difficulty getting close to the beach or the floating casualty because the waves were rolling but we managed to deploy one of our crew to the water, he got the casualty and swam into shore and started CPR
This started with a child playing on an inflatable canoe who got into difficulties. Another person went out to assist followed by the mother. It was the mother that came into danger and it happens time and time again. It's difficult to criticise because as a parent myself you can't stand by and watch your children be in danger and not do anything.
The beaches are more crowded as people are not going abroad and families are heading to many sites that don't have lifeguards.
With tidal movement we have water that moves sideways, in and out, there's currents related to some beach structures that people need to be aware of. You can eliminate some of the risks by chosing a life guarded beach and swimming between the red and yellow flags. If people find themselves in trouble in the water, float on your back, shout for help and swim to safety if you can.
Her death comes after a day after a man in his 20s died at Bawsey Country Park near King's Lynn
Superintendent Jason Broome from Norfolk Constabulary said: "Colleagues from Norfolk Coastguard and the East of England Ambulance Service assisted officers with the incident.
"A woman, aged in her 30s, was recovered from the water and she was sadly pronounced dead on arrival at hospital. Her death is being treated as unexplained but not suspicious.
"While enquiries are continuing to establish the exact circumstances leading up to the woman’s death, this is a tragic situation and our condolences are with her family."
On Saturday, HM Coastguard dealt with 340 incidents across the whole of the UK - the highest number of call-outs in a single day for well over four years.