As the region experiences better weather, there is a warning to expect more police and covid marshals on beaches from next month to avoid overcrowding.
Resorts across Norfolk, Suffolk and Essex are expecting a huge boom in domestic holidays due to travel restrictions abroad.
Southend, which is the nearest beach to London, will be one of the spots with more police, covid marshals, and a new covid testing centre on the seafront.
Hotels are filling up quickly which they hope will make up for the Easter trade lost, two years in a row.
In Great Yarmouth, covid marshals will be out in key tourism hotspots over the Easter weekend.
Yarmouth also has one of the lowest infection rates in the entire country
Tourism bosses have the dilemma of keeping people safe but at the same time wanting businesses to bounce back.
The Pleasure Beach will re-open on 14 April which would normally welcome 5,000 people a day, but in covid times will see less than half this number.
For now, only day trips to beaches are allowed and the message remains - stay safe - stay apart.