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The continuing long, hot dry spell is giving a big boost to the tourism industry in the East of England with many people deciding to holiday at home rather than seek the sun abroad.
This seemingly endless heatwave is set get even hotter with temperatures could reach a scorching 35°C (95°F) on Thursday or Friday.
An amber health warning is in place meaning the very young and the elderly should stay out of the sun when it's over 30°C.
- Click below to watch a report by ITV News Anglia's Elodie Harper
Temperatures topped 33°C in Suffolk today making it the hottest place in the country - and they could rise even further later in the week.
Health officials are now warning people to stay out of the midday sun while those cooling down at the beach are being urged to respect the sea after three people were rescued off the Norfolk coast at the weekend.
Click below for Kate Prout's report
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It has been the driest June and July in the Anglia region since 1921 and the second hottest July on record.
The Environment Agency is warning that the recent heatwave has caused oxygen levels to drop in rivers- leaving many fish dead.