The Prime Minister David Cameron has announced the creation of around 400 new jobs for the region.
Speaking at the launch of the International Festival for Business (IFB) he announced that UK companies have agreed new deals worth over £200m which will create or safeguard more than 800 UK jobs.
Volkswagen Financial Services - which provides finance and insurance services to customers -are creating 340 jobs in Milton Keynes
Multimatic motorsports are creating 232 R&D and manufacturing jobs in Coventry and Norfolk.
The IFB is the biggest trade fair in the UK in over 60 years and will be the biggest festival of business events globally in 2014.
UK Trade & Investment (UKTI) has organised the British Business Embassy which will launch the festival and showcase what Britain has to offer to international business leaders and decision makers.