Small local firms in Norwich suffering because they are not online

Research has shown that many people in Norwich find it difficult to support local small firms because they are often not online.

More than half of people said they struggle to support sole traders and small companies which do not have a digital presence.

Local firms missing out Credit: PA Wire

In addition, 42% of customers in Norwich go straight to search engines when looking to buy from local businesses, nearly double the number that ask for word-of-mouth recommendations.

The Department for Business, Innovation and Skill said small businesses and sole traders could be missing out on total website sales in the UK worth 164 billion pounds without a digital presence.