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New smoke-free initiative launched in Norfolk

The programme will look at whether smokers are more successful quitting as part of a group than by themselves. Credit: PA

The first smoke-free initiative of its kind in Norfolk is being launched in October, which will test whether smokers are more successful quitting as part of a group than by themselves.

As part of the ‘Quit Strong’ initiative, smokers will take part in weekly group sessions over a period of a month.

They will get advice from advisors and be issued stop smoking medication prescriptions for their planned smoking ‘quit day’.

They will also get carbon monoxide testing to compare their readings over the course of the programme.

The programme is being jointly run by Smokefree Norfolk, which is provided by Norfolk Community Health and Care NHS Trust, and the Norwich Medical School.

It will coincide with the launch of the the newly formed ‘Addiction Research Group’ within the Norwich Medical School.

"Generally some people find that they have more success quitting together in a group compared to one-to-one sessions with advisors and these sessions aim to attract likeminded people who want to quit smoking as one big team."

– James Wade, Lead Advisor for Smokefree Norfolk

“From a research point of view we will be interested track people’s efforts and will be trying to work out whether quitting in a group results in better outcomes than quitting alone.”

– Dr Caitlin Notley, University of East Anglia