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Free parking for Yarmouth shoppers

Great Yarmouth beach. Credit: ITV Anglia

Weekend shoppers in Great Yarmouth will soon be able to take advantage of free parking.

It is part of a six-month trial by the council to see if scrapping parking charges on Saturdays and Sundays will boost trade in the town.

The scheme starts this Saturday running until March 31 at six car parks. They are: Fullers Hill; Brewery Plain; Stonecutters Way; George Street; Greyfriars Way; and King Street.

In addition to the trial, the borough council is removing the year-round overnight charge for all town centre pay and display car parks starting October.

Cllr Graham Plant, the council leader, said: "These additional parking incentives are part of the borough council's enhanced efforts to strengthen the town centre, and make it more attractive for residents, tourists and investors."