Essex council says litter in the county down by 41% after campaign

Litter is said to be down by 41% in Essex Credit: PA

Chelmsford County Council says litter in Essex has fallen by 41%. It puts the change down to an Essex-wide campaign.

The Love Essex campaign was a joint effort between local authorities and businesses, reminding people to bin their litter responsibly, or risk a fine for littering from £75.

The campaign messages were displayed on posters, bus stops, rear of buses, fast food packaging and across social media.

In Essex, street cleaning alone costs taxpayers almost £17 million a year.

In the Chelmsford City area alone, £1.5 million is spent on keeping our area clean and tidy. To see a 41% decrease in litterduring this campaign is excellent and demonstrates the importance of partnership working to tackle these important issues. We will sustain the fight against littering and continue to challenge attitudes and behaviour to discourage all forms of littering.”

– Chelmsford City Council's Cabinet Member for Waste Management and Recycling, Councillor Janette Potter