Championship club Norwich City have announced a new three-year sponsorship with mobile gaming and sports-betting operator LeoVegas.
LeoVegas will become the club’s main sponsor for the next three seasons from next month.
The company, whose ambassador is comedian Johnny Vegas, has sponsorship ties with Brentford Football Club and Leicester Tigers.
The club said the new sponsorship will generate vital income into the club.
Managing Director Steve Stone said: “We are delighted to welcome LeoVegas as our Principal Partner for the next three seasons, and as such they are making a vital commitment to Norwich City."
“It has been a positive summer for the Club commercially, and this lucrative partnership with LeoVegas will generate vital income into Norwich City. We very much look forward to working with them for the next three seasons.”