Ambulance demand rises 40%

As temperatures drop the region's ambulance service is asking people to do what they can to avoid calling 999

Last winter it got more than than 370,000 emergency calls - that's the equivalent of the populations of Cambridge, Ipswich and Harlow combined.

Increase in ambulance calls Credit: ITV Anglia

Bosses say that figure could be lower if people get prepared for winter with flu jabs, stocking the medicine cabinet and servicing their cars.

Demand has gone up almost 40 per cent since the winter of 2010/11 when the Trust received almost 270,000 calls from the beginning of November to the end of February.

"Winter is a really busy time for the ambulance service and we are prepared. We will be there for patients who are suffering from life-threatening illnesses and injuries this winter. We always prioritise our response to those with the highest priority need so ask that we are only called from emergencies where other health advice and support is not appropriate."

– Kevin Brown, Director of Service Delivery for EEAST