A town in Essex is encouraging more tourists to visit ahead of the 400th anniversary of the Mayflower ship setting sail for the New World.
Harwich has strong links to the Mayflower - the ship was registered in the town and its master Captain Christopher Jones lived there.
Now those links are being promoted abroad and the council is urging businesses to get involved.
The Mayflower transported the first English Pilgrims across the Atlantic. The ship has become a cultural icon in the United States.
Councillor Zoe Fairley, from Tendring District Council, said: "The focus is currently for 2020 and the anniversary, but actually what we want to do is set a legacy for Harwich whereby people will come back and visit time and time again."