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From man on the post to delivering it - Stevenage's direct approach to winning new fans

When it comes to football, Pep Guardiola is widely regarded as the man pushing the envelope. But even he probably hasn't thought of this first class initiative developed by Stevenage FC. They've taken the idea of Fan mail and turned it on its head - by creating a very special letter designed to attract new fans to the Lamex. And the posties chosen to take the message out on the streets are perhaps more used to delivering a pass than a letter!

Watch Donovan Blake's report below.