Prime Minister David Cameron is visiting the Lake District today, to announce a new funding package for Cumbria and Lancashire.
The funding includes:
- £2m of new funding announced to repair flood-damaged infrastructure across the Lake District National Park
- £1m PR campaign announced to encourage British families to spend their Easter holidays in the North
The Prime Minister is visiting Cumbria and Lancashire, to see how businesses are already trying to recover from the floods in December, which ruined thousands of properties, and destroyed roads and bridges.
£2 million of funding for infrastructure:
This will go towards repairing walls, fixing bridges, and restoring footpaths across the Lake District National Park.
As part of this, the Department for Business, Innovation and Skills (BIS) has identified 180 local apprentices who will be mobilised to help with the park’s repair effort.
£1 million marketing campaign
Co-ordinated by VisitEngland, the scheme will encourage British families to spend their Easter break in the North of England.
The package builds on the Government’s £10 million programme to grow tourism in the north, a new £4 million Holidays at Home are GREAT Campaign, and advertising space worth £500,000 has also been made available at Heathrow to promote flood affected areas.
It will launch on February 9 to coincide with the run-up to the February half-term and Easter holidays.
The campaign will target audiences in London and the South East, using London Underground posters, national press, social media and radio.
The government’s support comes after some businesses in affected areas reported a drop in bookings of up to 60 per cent.