1. ITV Report

Prime Minister announces new funding boost for flood-hit Cumbria

Prime Minister David Cameron. Credit: PA

Prime Minister David Cameron is visiting the Lake District today, to announce a new funding package for Cumbria and Lancashire.

The funding includes:

  • £2m of new funding announced to repair flood-damaged infrastructure across the Lake District National Park
  • £1m PR campaign announced to encourage British families to spend their Easter holidays in the North

The Prime Minister is visiting Cumbria and Lancashire, to see how businesses are already trying to recover from the floods in December, which ruined thousands of properties, and destroyed roads and bridges.

A591. Credit: ITV Border

£2 million of funding for infrastructure:

This will go towards repairing walls, fixing bridges, and restoring footpaths across the Lake District National Park.

As part of this, the Department for Business, Innovation and Skills (BIS) has identified 180 local apprentices who will be mobilised to help with the park’s repair effort.

The Lake District National Park is a jewel in the crown of the British countryside, attracting visitors from around the world to walk, relax and unwind against a breath-taking backdrop. The support we have promised today will help get those parts of the park in need of repair ready for visitors, so that families looking forward to their Easter and summer breaks can visit this stunning environment and back businesses and communities affected by the recent floods.”

– Environment Secretary Elizabeth Truss

£1 million marketing campaign

Co-ordinated by VisitEngland, the scheme will encourage British families to spend their Easter break in the North of England.

The package builds on the Government’s £10 million programme to grow tourism in the north, a new £4 million Holidays at Home are GREAT Campaign, and advertising space worth £500,000 has also been made available at Heathrow to promote flood affected areas.

It will launch on February 9 to coincide with the run-up to the February half-term and Easter holidays.

The campaign will target audiences in London and the South East, using London Underground posters, national press, social media and radio.

From York Minster to Honister Mine, Carlisle Castle to the Leeds Armories, the North has some of the most iconic tourist attractions the UK has to offer.

So it is absolutely right that we do everything we can to make sure these businesses feel supported and ready to receive visitors.

The measures we've announced today are an important step, showcasing the best the region’s tourist industry has to offer while helping one of its key attractions in the Lake District National Park get back on its feet.”

– Prime Minister David Cameron

The government’s support comes after some businesses in affected areas reported a drop in bookings of up to 60 per cent.

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