1. ITV Report

Cumbrian's ethical arts to be stocked at British Museum

Claire Shepherd runs an ethical trading business. Photo: Claire Shepherd

Hand-crafted goods sourced by a South African woman living in Cumbria are to be sold at the British Museum in London.

A major exhibition called South Africa: The Art of a Nation, begins tomorrow.

Zuza Trading has received an order for more than 9,000 pieces, to stock the museum's gift shop for the duration of the exhibition.

It's run by Claire Shepherd, who now lives in Bassenthwaite. She imports home décor and Christmas decorations from income generation projects in South Africa.

These projects aim to support local crafters by teaching them business skills, and allowing them to sell their products abroad.

The most incredible thing about the order from the British Museum is the impact it has had on the lives of the crafters who make the products in South Africa.

– Claire Shepherd, Zuza Trading