Tourism leaders are gathering at Ullswater today.
Local tourism businesses are being joined at the Sharrow Bay Hotel by Lady Cobham, chair of VisitEngland, and David Curtis-Brignell, chair of VisitEngland’s English Tourism Week committee.
The event is to mark the launch of English Tourism Week in Eden and to highlight the importance of food and drink in attracting people to the area.
It will include a reception to showcase locally produced food and drink.
This year's food and drink theme will highlight the high quality and wide range of food and beverages available locally.
Lady Cobham and David Curtis-Brignell will be taken on a special guided tour of Penrith and the local area including a cruise on Ullswater.