A row has been sparked over the National Trust's decision not to use the word 'Easter' in the title of its egg hunt.
Chocolate giant Cadbury and the National Trust are running a spring event at around 300 of the conservation charity's properties called the 'Cadbury Egg Hunt'.
The word Easter is mentioned several times on the National Trust webpage promoting the hunts, but does not feature in the event logo.
Now, even the Prime Minister, Theresa May, has waded in, calling the decision "absolutely ridiculous".
Cadbury was founded by Quaker John Cadbury in 1824 and Dr John Sentamu, the Archbishop of York, told the Daily Telegraph: "To drop Easter from Cadbury's Easter Egg Hunt in my book is tantamount to spitting on the grave of Cadbury."
The National Trust said suggestions it was downplaying the significance of Easter were "nonsense", while Cadbury dismissed the archbishop's claim as "simply not true".
Cadbury have also issued a statement refuting the claims.