Thousands of people are expected at Cockermouth's Taste Cumbria event.
The family friendly weekend takes over the town with something for all ages.
There is a Prosecco picnic, secret gin garden, beer festival and for the children a giant sandpit.
On Main Street there are food and drinks and drink stalls.
Two new Taste Trails, including a jigsaw treasure hunt for children, will guide people around the town through colour-coded zones.