The makers of the new film Peter Rabbit have apologised after facing a backlash over a character's depicted allergy.

In one scene, farmer Tom McGregor, who is allergic to blackberries, is pelted with the fruit by a gang of bunny rabbits.

The film is based on the books written by Beatrix Potter, in the Lake District.

Peter Rabbit and his friends manage to shoot one blackberry into McGregor's mouth, forcing him to use an EpiPen to treat his reaction.

Allergy UK has called for the scene to be withdrawn from the movie:

Anaphylaxis can and does kill. To include a scene in a children’s film that includes a serious allergic reaction and not to do it responsibly is unacceptable, as is bullying. Mocking allergic disease shows a complete lack of understanding of the seriousness of food allergy and trivialises the challenges faced by those who live with this condition, particularly parents who live in fear of their child suffering a life threatening reaction. We expect to see a significant response from our community, and we will be communicating with the production company about the scene's withdrawal."

Allergy UK's official statement from CEO, Carla Jones

Campaigners have condemned the scene and some Twitter users have adopted the hashtag #boycottpeterrabbit.

In a joint statement, Sony Pictures and the film makers said:

We sincerely regret not being more aware and sensitive to this issue, and we truly apologise."

Sony Pictures and film makers statement