A sterling effort from Lake District cash converters

Credit: ITV Border

The Lake District has its own money.

A new regional currency has gone into circulation to help boost the local economy.

The Lake District Pound also aims to help look after the area's landscapes and communities.

The designs for the £1, £5, £10 and £20 notes represent the character of the area, its heritage and people: from Beatrix Potter to Swallows and Amazons and Joss Naylor.

The Lakes Currency Project, which is behind the scheme, used a team of local artists to design the currency.

The currency can be used with and alongside Sterling, but can only be spent in locally owned, independent businesses and tourist attractions.

New currency designs will be released each year and will be valid from 31 January for twelve months.

The Lake District Pound is a new way for people to explore the distinctive culture of our region and feel part of the community, both by interacting with the currency itself, but also by visiting our unique local businesses and meeting the people who own them"

Ken Royall, founder and director of the Lakes Currency Project