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Cumbria's annual Winter Warmth Appeal helps an estimated 1,000 people in the region

Photo: ITV

Cumbria's annual Winter Warmth Appeal helps an estimated one thousand people in the county pay their heating bills in the winter.

On average 300 older people in Cumbria die due to the the effects of the cold.

The Winter Warmth Appeal, run by Cumbria Community Foundation, collects donations and gives it back out to vulnerable older people to ensure they can heat their homes properly and remain safe and well during the colder months.

Last year the appeal raised £120,000 to help people in the region.

Age UK Carlisle & Eden and Age UK South Lakeland have seen an increase in demand for support this winter and have already distributed £45,000, which was raised as part of the Winter Warmth Appeal.

The Winter Warmth Fund can be a lifesaver for hundreds of older people. A cold home can be a real danger for many of our vulnerable clients. The extra money the fund provides means that older people no longer have to choose between eating and remaining warm. This is often the sad reality that leads to many avoidable hospital admissions"

– Hannah Kitching, Age UK South Lakeland