Samaritans volunteers gathered at Carlisle Station this morning to encourage commuters to take part in 'Brew Monday'.
They say it's a takeover of 'Blue Monday' which falls on the third Monday of January.
With empty bank accounts from Christmas and another week until pay day, chilly weather and broken New Year Resolutions - January 21 is believed to be the 'most depressing day of the year'.
The national charity came up with the campaign that is designed to cheer up anyone who may be feeling lonely and encourages people to get together with friends, family and work mates.
If you need to talk, Samaritans have a 24-hour support line on 116 123.
This number is FREE to call.
Other helplines are available:
CALM is the Campaign Against Living Miserably, for men aged 15 to 35. Phone: 0800 58 58 58 (daily, 5pm to midnight)
Mind promotes the views and needs of people with mental health problems. Phone: 0300 123 3393 (Mon to Fri, 9am to 6pm)
PAPYRUS : Young suicide prevention society. Phone: HOPElineUK 0800 068 4141 (Mon to Fri,10am to 5pm & 7 to 10pm. Weekends 2 to 5pm)
NSPCC : Children's charity dedicated to ending child abuse and child cruelty. Phone: 0800 1111 for Childline for children (24-hour helpline) 0808 800 5000 for adults concerned about a child (24-hour helpline)
Mencap Charity : working with people with a learning disability, their families and carers. Phone: 0808 808 1111 (Mon to Fri, 9am to 5pm)
Alcoholics Anonymous Phone: 0845 769 7555 (24-hour helpline)