Record high for Lake District Chinese visitor numbers

Credit: ITV Border

The number of Chinese visitors heading to some of the Lake District's main attractions has reached a record high.

Figures released by Windermere Lake Cruises to coincide with Chinese New Year show a 286% increase in people from China using the business since June 2016.

Figures also show year-on-year increases in the amount of tickets booked online from China.

The English Lake District China Forum - a group of businesses from across the National Park - work together to promote the area to Chinese visitors. They say one of the effective routes to the Chinese market for the group has been China's social media platform, 'Weibo' - which in recent weeks has seen an increase in engagement among users of 71%.