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  1. ITV Report

Record high for Lake District Chinese visitor numbers

Credit: ITV Border

The number of Chinese visitors heading to some of the Lake District's main attractions has reached a record high.

Figures released by Windermere Lake Cruises to coincide with Chinese New Year show a 286% increase in people from China using the business since June 2016.

Figures also show year-on-year increases in the amount of tickets booked online from China.

The English Lake District China Forum - a group of businesses from across the National Park - work together to promote the area to Chinese visitors. They say one of the effective routes to the Chinese market for the group has been China's social media platform, 'Weibo' - which in recent weeks has seen an increase in engagement among users of 71%.

"We're so happy to be able to mark Chinese New Year with these great figures.

"We work really hard to enhance the cultural understanding between China and the UK and we're confident our efforts will help to continue our success and drive our appeal to overseas markets even further forward in the coming years."

– Jennifer Cormack, Chair of the English Lake District China Forum