1. ITV Report

First ever tourism summit meeting for Copeland goes ahead

The meeting will look at ways to encourage more people to come to the area. Credit: PA

Copeland is holding its first tourism summit today as business leaders across the borough look to build on increasing numbers of tourists to the area.

They'll looking at how they can encourage more people from the Lake District honeypot area to visit the Cumbrian coast to see what the area has to offer.

Hosted by the Mayor of Copeland, Mike Starkie, the meeting will have a number of speakers including the Managing Director of Cumbria Tourism and Director of Sustainable Development at the Lake District National Park Authority.

Our most recent analysis confirms a total of 3.62 million annual visitors visited the borough in 2017 - up 4.6 per cent on the previous year. This reflects Cumbria Tourism's continuing 'attract and disperse' policy, utilising the strength of the Lake District brand to draw people in and encouraging them to discover and explore the exceptional offer of the wider county.

"I'm looking forward to speaking at the Summit and building on this momentum to maximise the benefits of tourism for the local economy."

– Gill Haigh, Managing Director of Cumbria Tourism
Credit: ITV Border

There is a huge opportunity for Copeland to enjoy a greater share of the tourism industry, and we want to encourage as many people as possible to explore our outstanding tourism offer.

"Complemented by our soon-to-be-opened Tourist Information Hub for Copeland, the Summit will bring partners together to focus attention on our borough, our attractions and our hospitality industry to jointly highlight Copeland as the jewel in the area's crown."

– Mike Starkie, Mayor of Copeland

Held at St Bees Management Centre, a range of speakers from around Cumbria will have their say:

  • 10.30: Introduction from Mayor of Copeland, Mike Starkie
  • 10:40: Gill Haigh, Managing Director, Cumbria Tourism
  • 11:00: Peter Frost-Pennington, Muncaster Castle
  • 11:20: Nigel Wilkinson from Cumbria Local Enterprise Partnership
  • 11:40: Steve Ratcliffe, Lake District National Park
  • 12:00: Julie Betteridge, Copeland Council
  • 12:20: Trudy Harrison, Copeland MP
  • 12:40: Closing remarks from Mayor of Copeland, Mike Starkie