A new campaign is being launched to encourage more young people to stay and set up businesses in the Lake District, instead of moving away to job search in the big cities.
People between the ages of 16 and 34 in the region make up less than a fifth of the population - well below the national average.
Now, a pilot project is setting out to showcase the opportunities for industry and entrepreneurship in the region - aiming to attract new people to the area, and give local people the confidence to stay.
The "Live More Do More" campaign by Great Place: Lakes and Dales uses social media to demonstrate the area's potential to more would-be business owners.
People and employers are being urged to share photos and messages highlighting what inspires them about the area, using the hashtag "Live More Do More"
A spokesperson said that while young people are facing challenges of economic uncertainty, South Lakeland does have the resources for people to build their career.
With easy access to the national park, it's also hoped that work life balance will help attract new people to setting down in the area.
People like artist Josh Simpson from Kendal. He runs The Art Mill, and rents work space to half a dozen other young entrepreneurs.
He says the quality of life available in South Lakeland far surpasses what he could get in a city.
You can watch the full report by Lise McNally here: