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WATCH: Calls for more blood donors

Confusion about who can and cannot give blood is being blamed for a sharp drop in donors.

According to figures for England, there are 40% fewer donors today than there were a decade ago.

It's spurred a campaign to try and get more people to come forward and donate.

Hannah McNulty reports.

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Calls for more Cumbrian blood donors

Library picture Credit: PA

An appeal is being made for blood donors across Cumbria, after it was revealed that 40% fewer new volunteers came forward across England and North Wales compared to a decade ago.

As part of the national Blood Donor week, the organisation is calling for more people to help fill the gaps in the county.

"We simply can't ignore the fact that there has been a stark reduction in the number of new donors coming forward - a trend seen across the world. While we can meet the needs of patients now, it's important we strengthen the donor base for the future.

"If we don't attract new people across England and North Wales to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future."

– Jon Latham, NHS Blood and Transplant

Appeal for Cumbrian blood donors

People in Cumbria are urged to give blood before Christmas Credit: ITV News Border

The NHS Blood and Transplant service is urging people in Cumbria to give blood in the run-up to Christmas.

The service warns that blood stocks can run low between November and New Year, because people are busy with festive preparations.

Hospitals across England and Wales require around 7,000 units of blood a day. The NHS says only 4% of the eligible population are active blood donors.