Kendal's getting ready to host it's 15th Mountain Festival. It's one of the biggest events in South Cumbria - bringing in tens of thousands of visitors, spending around £1.9 million pounds in the local economy.
"If you took it away - if you said right, 'next year there isn't going to be a mountain film festival' - I think you would see a considerable drop, it would probably be somewhere in the region of £1500 over the course of the weekend, that may not be filled at that time of year with anything else."
Around 10,000 people are expected at the annual Kendal Mountain Festival which gets underway tomorrow.
Film screenings, talks and activities are planned all over the town over the next four days.
Fiona Marley Paterson reports.
Thousands of people are heading to the annual Kendal Mountain Festival, which is about to get underway.
Film screenings, talks and activities are planned all over the Cumbrian town over the next 4 days.
It now brings more business to Kendal than any other event.
Thousands of climbers and walkers will descend on Kendal tomorrow for the start of a film festival celebrating the Great outdoors.
Hundreds of film screenings, talks and lectures will take place throughout the town right through the weekend as part of the biggest event of it's kind in the world. Ryan Dollard has been in Kendal for ITV Border and sent this report.
Its the first day of the Kendal Mountain Festival. It lasts four days and the organisers have produced this video to whet your appetite:
The Kendal Mountain festival is underway. The four day event aims to inspire people to explore and enjoy mountains, wilderness and cultures. At the heart of it is the mountain film competition which attracts premiers from all over the world. More than 50 films are shown from more than 200 entries.
The festival is in its 12th year and contributes to the local economy by an estimated £1.5m.
This year highlights include:
- An session which explores the world of adventure racing, ultra distance sports and endurance athletes. It's headlined by the Brownlee brothers who will speak about their Olympic triumphs in London.
- A lecture and film about Josh Duek who was an aspiring skier and coach until a skiing accident changed his life for good.
- A lecture by Simon Yates of 'Touching the Void' fame.
There are also art and photography events, numerous competitions, schools programmes and specialist sports nights.