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UK's latest newspaper launches in Carlisle

A brand new newspaper has been launched in our region today - the first for more than 20 years.

It's called "24", it was printed last night in Carlisle and went on sale this morning. The launch comes at a difficult time for newspapers- earlier this year, a national paper folded just nine weeks after it was launched.

Matthew Taylor's been to see why this one is hoping to buck the trend:

Hot off the press- Cumbria's latest newspaper launched

Hot of the press Credit: ITV Border

A new newspaper has been launched in Cumbria for the first time in more than 20 years.

The paper, called '24', was printed on Sunday evening in Carlisle and is now on sale across the county and further afield.

It comes at a time when printed newspapers are in decline, with more and more people turning to online news outlets.

The company will need to sell 10,000 copies every day for it to be a success Credit: ITV Border

The new publication is part of the CN Group- which also hold titles including the Cumberland News, which recently celebrated its 200th anniversary.

Despite the downturn in newspaper sales, the Chief Executive of the group is confident it can be a success.

"So it's a national newspaper with national news. So we're not trying to replicate what we are doing with the News and Star or the North West Evening Mail.

"If it's a Carlisle story or a Barrow story it'll go into those titles. What we are doing is picking up the national stories and then saying what are the national stories that are most relevant to this part of the world."

– Miller Hogg, Chief Executive, CN Group

To succeed the '24' will have to sell around 10,000 copies a day.