Independent shops in the Lake District are struggling to survive according to some business leaders in Kendal.
They say if every shopper spent an extra £5 on the high street the future of small traders would be secured.
Those that have survived are the ones which have changed with the times.
Samantha Parker has been in the town:
Retailers in Kendal are taking part in a national campaign to encourage consumers to shop locally.
"Independent's Day" is aimed at celebrating independent retailers and recognising their role in local communities.
Traders in Kendal are displaying their finest products, services and goods in a bid to increase footfall in the town.
Business leaders in the Borders have held, what have been described as 'important talks' with the council after a survey showed shoppers are staying away from eight Borders towns.
There's been a 17% drop in the numbers over the last four years.
Scottish Borders Chamber of Commerce says more can be done to boost local high streets.
James Aitken from SBCC told ITV Border:
Bagpipes and traditional dancing outside new Debenhams in Dumfries which opened this morning. 55 jobs have been created at the store, which is in the old TJ Hughes building. It's hoped it could be good for the town centre, which has 54 empty shop units.