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New campaign to support Cumbrian sheep

The Herdwick sheep is one of Cumbria's best known animals Credit: Lemon Zest PR

A new campaign has been launched to promote one of Cumbria's best known animals, the Herdwick sheep.

Taste Cumbria want to tell people about the distinctive flavour of the meat and help to make it a premium product around the country.

The campaign has been given £50,000 by The Prince's Countryside Fund and is supported by all six of Cumbria's MPs.