Chanel have announced they will be taking on 100 new staff in the Borders.
Bruno Pavlovsky, the company's fashion president, made the announcement on a visit to the Barrie Knitwear factory in Hawick.
He praised their efforts since the luxury goods firm took over the from Dawson International in October 2012.
The 100 new jobs would add to the existing 176-strong workforce at Barrie Knitwear.
The Barrie brand of cashmere clothing will launch next month and will be sold at 40 of the world's top clothing stores.
A dedicated boutique will open in Paris in June with a London store also being considered.