Rihanna Helps Boost Sales at Flimby Factory

Rihanna helps boost sales at Cumbrian trainer manufacturer

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  1. Hannah McNulty

FULL REPORT: celebrity appeal of Flimby trainers is proving to be good for business

Footwear made in west Cumbria is being spotted on the feet of the very famous. Rihanna is one of two stars who've been seen wearing trainers made by New Balance, who have a factory at Flimby near Maryport. The company has increased production and jobs. Hannah McNulty reports.

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