Kendal is getting ready to host its 15th Mountain Festival.
It's the biggest outdoor festival of it's kind in the world, attracting tens of thousands of visitors, putting the Lake District on the map for outdoor culture.
Cumbria's Chamber of Commerce anticipates this year's festival will bring something in the region of £1.9million to the local economy. A Cumbria Tourism report into the economic impact in 2011 put it at around £2.2million.
But the impact of the festival is likely to be felt long after the weekend is over. The Festival brings new visitors to South Cumbria and tourism providers believe they tell their friends and family and that brings visitors in all year round.
Some believe that Kendal has carved a niche for itself in hosting festivals like this, especially in the winter months when tourism dies down.
More top news
A man in his 50s is in hospital after being hit by a car on one of Carlisle’s main roads.
Kerrie brings you Saturday night's forecast
High pressure keeps things dry and warm - but for how long?