Industrial leaders have launched a campaign to attract skilled workers to relocate to South Cumbria.
BAE, Siemens, GSK and Kimberley-Clark have created a website to collectively boast about the beautiful area they're based in.
They argue that although South Cumbria is best known for its natural beauty and the tourist hotspots of the Lake District, it's also an important hub for manufacturing and industry.
BAE Systems Maritime employs almost 7,000 people at its submarines division in Barrow-in-Furness, while GSK is investing £350m in building a new biopharm facility at its site in Ulverston.
Siemens Subsea, which has major expansion plans, employs almost 500 people at its manufacturing HQ in Ulverston and Kimberly-Clark employs almost 400 at its paper mill in Barrow-in-Furness.
The NHS in South Cumbria and Furness College, which is building a new advanced manufacturing and engineering centre, are also supporting the scheme.
The Furness Economic Delivery Plan estimates the area will have at least £20bn of investment in the next 15 years, which could create around 25,000 jobs in engineering, project management, IT, healthcare and education.
The website www.choosesouthcumbria.co.uk, has information about career prospects in the area, the lifestyle and leisure opportunities.