Eden businesses urged to make most of Tour of Britain boost

Credit: Eden District Council

Businesses in Eden are being encouraged to take advantage of the Tour of Britain coming to the area on 10 September with the help of an online business toolkit available via

The toolkit has been produced by the Economic Development and Tourism teams at Eden District Council and contains practical advice about how different business sectors from accommodation providers to shops can benefit from the Tour.

It has information about:

  • How businesses can benefit
  • Practical information
  • Sponsorship and branding
  • Promoting Eden
  • Becoming cycle-friendly
  • Using special offers to add value
  • Joining in the story online via social media

"The ToB coming to Eden is a fantastic opportunity for businesses to showcase their services and products. The ToB gives a shop window to a worldwide audience via TV and will bring many spectators to the area for the Cumbria stages.

“We have seen in Carlisle and Kendal the economic benefits the race brought in 2013 and I encourage local businesses to maximise this opportunity. The Business Toolkit we have developed contains loads of practical advice; including how your company can become cycle-friendly, promote special offers and encourage your staff to get involved. So visit the Invest in Eden website to find out more and to see our other business support services.”

– Cllr David Hymers, Eden District Council’s Economic Development Portfolio Holder

To download a copy of the Eden ToB Business Toolkit visit: