More than 1,000 people are set to brave the cold by swimming in Windermere this weekend.
The Big Chillswim Winter Swimming Gala attracts competitive swimmers from countries including Australia, the USA and Russia, and is billed as a major boost for tourism in the Lake District.
The success of the Chillswim is having a hugely beneficial effect on local tourism at a time of year when visitor numbers are generally relatively lower."
The three day regatta began yesterday, with the World Open Water Swimming Association Awards, but the big event, the Winter Swimming World Cup, takes place over the weekend.
It includes the 1km British Winter Swimming Championships.
The swimming races began at 9am this morning, and finish at 5pm this afternoon, before a prize giving ceremony.
They resume at 9am on Sunday morning.
We have seen a dramatic rise in competitors since the event started in 2013, about 250 swimmers back then to over a thousand this year. And it's even more gratifying to see swimmers from all over the UK and Ireland joined by so many international contenders, all of which has helped us secure World Cup status.
With the stunning Langdale Pikes as a backdrop, I can't think of a better or more scenic venue for an exciting weekend of highly competitive swimming. We hope that local people will flock to the shores of Lake Windermere to support the event and cheer the swimmers on throughout the weekend."
More top news
The former prime minister revealed his mounting sense of anxiety as opinion polls put the Yes campaign ahead in 2014.
The tiny white chick weighs 52g and was born in a conservation centre in Oxton.
A meeting will be held between Allerdale councillors to discuss the motion to bestow the honour on the World Cup hero.