Cumbrian entrepreneurs prepare to pitch at world record attempt

Jonathan Lowe, right, talking to ITV Border's Katie Hunter Credit: ITV Border

Two Cumbrian entrepreneurs are preparing to pitch their business ideas in London, as part of a world record attempt.

Rebecca Hanson from 'Authentic Maths' is a mathematician who's developed a system to help teach a new curriculum for primary school children, while Jonathan Lowe co-created an online game called Geo Hitch.

They're among 160 entrepreneurs pitching back-to-back during 29 hours as part of Virgin's Voom business competition:

I guess people would recognise it as being a bit like Dragon's Den but I'm told it's much friendlier and they're interested in businesses that they totally believe in.

– Rebecca Hanson, Authentic Maths

I'm quietly confident in terms of the pitch itself. We're very passionate here about the product itself and what it can do so hopefully the pitch shouldn't be too difficult.

– Jonathan Lowe, GeoHitch

Watch Katie Hunter's full report here.