Village shop's revival

A village shop in Cumbria's been resurrected a decade after it closed.

Morland Store and More, near Penrith, opened last month but already some experts believe it could be a blueprint for other communities to regain their shop.

It's the brainchild of Fiona Stuart, who now runs the venture assisted by unpaid volunteers.

She moved to the village in the Eden Valley near Penrith three years ago.

A local premises came vacant after Appleby Brewery left a former stable on The Square last October to move to bigger premises.

Fiona decided it was the perfect opportunity to start her own business and re-opened the village shop last month.

Her business idea has been to bring local crafts people together to use her shop to sell their goods.

There is also a reading room with books and magazines that people can borrow and swap, a local history section with old photographs and a second-hand section where people can sell items at a commission.

The Association of Convenience Stores says that out of the 19,128 rural shops in UK, between 300 and 500 are closing each year.

But Cumbria Chamber of Trade, which has supported Fiona, think that her model could be recreated in other communities which have lost facilities.

Fiona Stuart has reopened Morland's local shop Credit: ITV Border