Sir Ian McGeechan insists plans to establish a new club called Yorkshire Carnegie represent more than merely a name change.
McGeechan, the former British and Irish Lions coach who is chairman of the Leeds Carnegie club, on Tuesday unveiled plans for the launch of the new professional outfit at Headingley.
Under McGeechan's plan the club, who have twice flirted with the Premiership, would have new owners and start a new era free of debt, according to chief executive Gary Hetherington.
If successful, the new club would continue to play at Headingley, in order to meet minimum standards for the top flight, but with a remit to broaden the appeal county-wide.
McGeechan, who played his whole career with Headingley - the club that merged with Roundhay 20 years ago to form Leeds - admits the plan needs the support of Championship rivals Rotherham and Doncaster if it is to work.
Leeds Rugby chief executive Gary Hetherington, who is confident the RFU will approve the name change, told a news conference that McGeechan's plan represents a last chance to establish a successful Premiership club in Yorkshire.
McGeechan, who returned to the Leeds club 18 months ago after bringing his successful coaching career to an end, echoes Hetherington's views.
Hetherington estimates the new club will need a budget of between £2million and £4million over a three-year period to become successful and says the search is now on for financial backing.
McGeechan says the venture has the blessing of the Yorkshire RFU and England head coach Stuart Lancaster, a former Leeds coach.