1. ITV Report

Music tourism gave Yorkshire & Humber £262m boost in 2015

A new report has revealed how much music tourism has contributed to the Yorkshire and Humber local economy last year.

Freedom Festival 2015 Credit: ITV News

Wish You Were Here 2016 report showed that 669,000 music tourists visited the region in 2015 to attend a live concert or music festival such as the Freedom Festival.

These visitors generated £262 million in total for the local economy and helped sustain more than 3,000 full time jobs across the area.

Music Tourism in Yorkshire and The Humber in 2015:

  • £262 million generated by music tourism in the area in 2015
  • 669,000 music tourists attending music events in the area in 2015
  • 3,072 full time jobs sustained by music tourism in 2015
  • 198,000 total attendance at music events in Hull in 2015
  • 68,000 music tourists generated £12 million in Hull last year

Hull’s musical history and our vibrant music scene of today helped Hull to become UK City of Culture 2017. From the Housemartins and the Beautiful South to Mick Ronson and Everything but the Girl, Hull has made a significant contribution to the musical heritage of the UK. With the help of a supportive local media - not least BBC Hull - this rich heritage, and the young musical talent coming through now, is getting the recognition that it deserves. I hope that many people from around the UK and the World pay Hull a visit before, during and after 2017 to see all that the city has to offer in music – and, indeed, across the all the arts, cultural and sporting arenas.

– Diana Johnson MP, Hull North