North Yorkshire Police has launched a new motorcycle safety campaign to raise awareness among middle-aged male bikers.
Road statistics show that over the last ten years, 141 motorcyclists have died and 1,328 have been seriously injured on North Yorkshire’s roads.
In the last year alone, 60% of motorcyclists who have lost their lives on North Yorkshire roads were men aged between 40 and 49.
The data also shows that weekend riders are more at risk of an accident, and that 70% of motorcycle collisions are due to rider error with the main cause being loss of control on a bend or when overtaking other vehicles.
Nearly all of the collisions have involved a powerful bike with an engine size of 500cc and above.
The month-long campaign aims to raise self-awareness about riders’ physical capabilities and increase understanding of the heightened risk to this group of middle-aged men, who have often purchased their high-powered “dream ride” after a long gap out of the saddle or are completely new to biking.
The force also strongly encourage riders to seek specialist motorcycle training on a BikeSafe workshop to greatly improve their safety on the roads.
To promote the campaign North Yorkshire Police has developed a “Born-again bikers” animated video.