Today marks the 27th birthday of Ben Needham.
The toddler went missing on the Greek island of Kos 25 years ago.
Speaking to the Daily Mirror today Ben's family said they will be remembering their “beautiful” and “cheeky” little boy.
His mum, Kerry, said: “I've always pictured him alive but this birthday is going to be so dreadful because I know the chances of him being dead are 99 per cent."
The Facebook page set up to support the search for him is asking people to change their profile picture to that of the toddler, who was 21 months old when he went missing.
Yesterday police revealed the toy car that they found in their excavation of Kos in the search for Ben this month.
South Yorkshire Police recovered the toy during digs that were taking place close to where the Sheffield toddler disappeared in 1991.
It prompted the detective who was leading the operation to say that it was his "professional belief" that Ben was dead.