Children front Yorkshire anti-smoking campaign

Children are fronting a new year campaign pleading with smokers in Yorkshire to give up the habit.

18.6%

Smoking prevelance in Yorkshire and the Humber

45

The number of people who die every day in England of cardiovascular disease caused by smoking

The latest hard hitting campaign from Public Health England comes as more and more tobacco is now being sold in drab green packs, with bigger health warnings, designed to make smoking less appealing to children and young people.

The first standard packs in the country were spotted in Leeds in August, by May 2017 standard packs will be mandatory.

As part of the campaign PHE has released a new emotive short film featuring children's TV doctor Dr Ranj working with primary school children, to create their own heartfelt messages about the dangers of smoking.

Credit: Public Health England

The latest figures reveal 45 people die every day of cardiovascular disease (CVD) caused by smoking.

Smoking increases the risk of clogged arteries by 24% and doubles the risk of heart attack or stroke.

Smoking prevelance in Yorkshire and the Humber is currently at an all time low of 18.6%, but that is still significantly higher than the England average.

CVD includes all diseases of the heart and circulation - including heart attacks and strokes.

The disease is one of the main causes of death and disability in the country and quitting has been identified as the single best thing a smoker can do to protect their heart.

CVD is usually associated with the build up of fatty deposits clogging up the arteries, known as atherosclerosis, that can block the flow of blood to vital organs and eventually cause fatal heart attacks and strokes.

There's never been a better time to quit and with the right tips and support, you can do it. More and more people are quitting and the great news is we now have more ex-smokers than smokers.

Scott Crosby, from Breathe 2025, the Yorkshire and Humber tobacco alliance

Smoking is the biggest cause of premature death in England, accounting for almost 78,000 deaths a year. For every death caused by smoking approximately 20 smokers suffer from a smoking-related illness.

Chief Medical Officer, Professor Dame Sally Davies

The new film featuring primary school children really brings home the damage that smoking does to your cardiovascular system. Most people are well aware of the effects of smoking on the lungs, but are less aware of the awful impact it also has on the heart and arteries. We know that many people quit smoking for their family, and this film shows just how passionately children want to protect the health of smokers and want to help them quit.

Dr Ranj Singh, TV and NHS doctor