1. ITV Report

Lincolnshire Show celebrates all things rural

Celebrating the countryside

Lincolnshire Show gets underway today offering an eclectic mix of entertainment, food, shopping, music, horticulture and celebrating all things rural.

The Countryside Landowners Association will also be bringing its campaign 'The Countryside Matters' to the county for the first time.

The campaign is about demonstrating the public support there is for continued investment in our countryside, from supplying affordable and nutritious food and promoting natural storage to cleaning of water and maintaining habitats for wildlife.