1. ITV Report

Council aim to challenge perception of no-alcohol drinks

North East Lincolnshire Council have organised a drinks-tasting event with a difference to promote low and no-alcohol beverages.

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The event, organised by the Council's Licensing team working with Safer and Stronger Communities, will showcase the wider alternatives to alcoholic drinks.

The public event will be held at Grimsby's Top Town Market this afternoon from 12pm to 1.30pm.

The aim of the event is to challenge the public's perception of low and no-alcohol drinks, and then use the information gathered at the event to persuade the bars and licensees to stock a wider choice of low and no-alcohol products.

In North East Lincolnshire, statistics show that deaths from liver disease are increasing year on year, impacting local hospitals and public services.

Much wider research suggests that people want to drink less on nights out but are often put off by the limited low and no-alcohol options.

Because of a lack of consumption, licensees and pubs believe there is little demand for those drinks.

Nearly half of all crime in North East Lincolnshire is believed to be alcohol related. It would be wonderful if we could turn this around.

Wouldn't it be great to be able to go out, enjoy a drink with friends, and not have to worry about the hang-over in the morning? And for designated drivers, there are some great flavoured low and no-alcohol drinks out there to try.

– Councillor Jane Hyldon-King, portfolio holder for health and wellbeing