The sister of a man who drowned whilst trying to save his dog from rough seas in Scarborough is warning young men to take care when visiting the Yorkshire coast.
Andrew McGeown died three years ago after going into the water in the South Bay. The animal survived.
Andrew's sister, Donna Loveland, is teaming up with the RNLI to get the safety message across as thousands head to the coast in the current heatwave.
It has been revealed that men in particular aged between 16 and 35 are the group most likely to find themselves in a difficult situation at the coast.
By the end of this summer the fund in memory of Andrew will have trained 3,000 kids in Scarborough and Bridlington how to stay safe in the water. Jon Hill reports.
The RNLI has issued the advice that could save lives:
If you see someone struggling in the water at the coast, don't go in after them - you may get into trouble yourself. Instead call 999 immediately and ask for the Coastguard.
If you are in trouble in cold water, fight your instinct to swim hard or thrash about, as this could lead to breathing in water and drowning. Instead, relax and FLOAT on your back, until you have regained control of your breathing.