A music video celebrating children with Down's syndrome went viral last year - seen by more than 350 million people and making headlines all over the world.
So how do you top that? Well, the organisers of next week's World Down Syndrome Day have turned for inspiration to Freddie Mercury and Queen. The theme of the day? 'Don't Stop Me Now'.
So will this latest campaign match last year's? Sarah Clark's been to Huddersfield to find out and talks to mum Jackie Eva.