Seaside towns like Scarborough and Grimsby must be inspired to reinvent themselves - peers from the House of Lords have said.
A select committee report out calls for improvements to education, housing and coastal town transport links.
The report did however praise the North Yorkshire town of Scarborough for its emerging cultural offering and for teaming up with technical courses offered by Coventry and Hull Universities.
The government says it is investing more than £200m in coastal projects.
A spokesman for the Ministry of Housing, Communities and Local Government said: “The Government is determined to ensure our economy works for everyone and every place.
“We are on track to invest £200 million in the Great British Coast by 2020 and recently announced a £36 million package of support to projects in coastal communities through our Coastal Communities Fund and Coastal Revival Fund.
"We have also made a commitment to support towns to harness their unique strengths to grow and prosper through the £1.6 billion Stronger Towns Fund.
“We recognise the challenges facing our seaside towns and will carefully consider the committee’s recommendations to build on the significant steps we have already taken to help coastal communities thrive.”