Lincolnshire's Police and Crime Commissioner and the county council have teamed up to run a social media campaign to raise awareness of the National Ugly Mugs (NUM) scheme – a project which helps protect sex workers.

People working in the sex industry are often targeted by dangerous individuals but are frequently reluctant to report these incidents to the Police. When an individual registers with NUM, an alert can be sent out to them and others in the area to warn them of a possible threat, and potentially save a life.

Lincolnshire's Police and Crime Commissioner (PCC), Marc Jones, said:

This project is crucial in helping to keep everyone in our communities safe by assisting the authorities in locating and arresting sexual predators.

Lincolnshire's PCC Marc Jones

Claire, a sex worker from Skegness, gave this advice to others working in the industry:

I've been using NUM for the past few months and it has really helped me out of a dodgy situation. It sends alerts to my phone about potential problem clients, meaning I am able to avoid them and keep myself safe.


NUM is formally supported by National Police Chiefs Council and the Home Office, and has resulted in the apprehension of a number of serial sex offenders.

Hayley Child, Sexual Violence & Abuse (prevention) Lead at Lincolnshire County Council, said:

NUMs is particularly important and innovative in making sure people working in the sex industry are kept safe and supported and encouraged to report crime.

Hayley Child

In 2014, NUM won a number of awards including the Guardian Charity Award and the Third Sector Award for “Small Charity, Big Achiever.” In 2015, they were “Highly Commended Charity of the Year” in the Charity Times Awards.

Alex Feis-Bryce, Chief Executive of NUM, said:

We are delighted that Lincolnshire Police and Lincolnshire County Council have pledged their support. It shows that crimes against sex workers will be taken very seriously and agencies in Lincolnshire will do their utmost to bring these dangerous offenders to justice.”

Alex Feis-Bryce